Reward and benefit programmes are a key element of employee engagement yet it is widely recognised that employees often don't understand or appreciate the overall value of their reward package. Many employers are turning to total reward strategies to deliver key strategic benefits in recruitment, engagement and retention.
Total reward strategies aim to illustrate the tangible and intangible benefits of working for a particular company. Not an easy project to undertake, most organisations focus their attention on the backend processes - collating and managing the various data streams - to produce a personalised Total Reward statement. Communicating the results in a way which helps the organisation achieve its strategic business goals is often overlooked in the process. Total Reward statements are only part of the picture - the real communication challenge is how the organisation can continue to benefit from the strategy after the statements have been forgotten.
Copperfield works to understand the reasons behind implementing Total Reward, clarifying the key messages to the employees and creating comprehensive, ongoing communication strategies to ensure goals are met.
We believe that it is not simply a case of furnishing your employees with the hard facts and figures about their Total Reward package, it is vitally important to arm them with the tools to understand the information you provide and interpret its value to them as an individual.
Client Experience
Crafting Communication with: