Your share plan communication programme should be designed specifically to meet your organisation's strategic business objectives; and with your employees in mind. Employees will understand the plans and be able to make an informed decision about their participation giving you a better chance of maximising share plan effectiveness and benefits ROI.
Copperfield believe that employee share plan initiatives are essential to building a culture of ownership within organisations. Communication around these initiatives are a primary tool for encouraging this effect in employees - so they must be well designed with this objective in mind.
In practice share plan communication must strive beyond simply relaying facts and figures to employees. Information must be provided in such a way that the employee really understands the thinking and objectives behind the plan and, most importantly, makes the link between their own financial health and that of the company.
Client Experience
Crafting Communication with: