"We never expected to achieve high take-up because of the nature of our workforce so are really impressed with the results of the campaign."

Anthony York, Head of Reward
Punch Taverns plc

Crafting Communication for Punch Taverns plc


We were delighted to work with Halliwell Integra on launching the Punch Taverns SIP to the employees of the Spirit Group, acquired by Punch Taverns in 2006.

We were all keen to keep hard copy communications to a minimum, so created a SIP portal and alerted employees with a postcard. The portal has a personal address by CEO Giles Thorley, a quiz to help employees decide whether the plan is right for them and calculators to see how much they can contribute.

The plan uptake was much higher than expected and following the success of the SIP launch, Punch Taverns were presented with the 'Most effective all-employee share scheme strategy' award for the Punch SIP at the Employee Benefits awards held on 18 June 2008.

Contact us | Privacy | Legal