"We have worked with Copperfield for the last two years to help deliver our PSP and HiPRA awards. We are really pleased with how smoothly the project is managed and know that the design and content ensures our employees understand that Cadbury values and rewards high performance."

Steph Hallett, Share Plans Manager
Cadbury plc

Crafting Communication for Cadbury plc


We have worked with Cadbury on their PSP and HiPRA share award communications for the last two years.

The awards both present their own communication challenges; one has complex performance criteria that need to be met in order for the participants to benefit, the other is an extremely prestigious award, presented to only a select few high performing employees. And all this in the brand new Cadbury brand!

Using our share plan communication background, we were able to create a traditional print campaign that emphasised the key messages and explained clearly how the performance criteria would be measured.

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